The Interaction of Endorser Attractiveness and Involvement in Persuasion Depends on the Goal That Guides Message Processing
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چکیده
The Interaction of Endorser Attractiveness and Involvement in Persuasion Depends on the Goal That Guides Message Processing Author(s): Sharon Shavitt, Suzanne Swan, Tina M. Lowrey, Michaela Wanke Source: Journal of Consumer Psychology, Vol. 3, No. 2 (1994), pp. 137-162 Published by: Lawrence Erlbaum Associates (Taylor & Francis Group) Stable URL: http://www.jstor.org/stable/1480669 Accessed: 26/06/2009 11:49
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